If your research question is "How does color affect customer behavior?" don't type the whole thing into the search box--Primo (the Library discovery tool) will search for each word individually and give you search results that may only apply to one of the keywords.
Instead, get rid of the extra words and identify the important concepts or ideas in your question.
If your question is "How does color affect customer behavior?" ...
... your key concepts are COLOR and CUSTOMER BEHAVIOR.
Everything else in your research question has the potential to distract the database and make your search results less precise.
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The keywords you use can have a profound impact on the results of your research. Using the “right” words will speed up the research process, while the “wrong” words can bring to it to a halt. Before you can begin searching for information, you need to identify keywords related to your topic. Key terminology can be easily be found by scanning:
If you are still struggling:
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Color
Consumer behavior
Possible search strategies
