Consumer Behavior

Start your research by entering your topic in the search box below, then click "Search."

For instructions on using Primo, refer to the 'Welcome to Using Primo' guide below.

This guide introduces resources for finding sources for your Consumer Behavior "cheat sheet." After using this guide, you will be able to:

• Identify keywords and create an efficient and effective search strategy.
• Find scholarly articles and other resources on your topic using Primo and our online databases.
• Evaluate the quality of the information you find.

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