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Career & Employer Research

Research companies and prepare for interviews, salary negotiations, and more!

Research? Why? How?

Things to Look for

Preparing for a job fair, company visit, or interview? Here are some things you may want to know before you go:

  • Mission, vision, and values
  • Brand objectives
  • History
  • Future direction (where are they going?)
  • Products and services
  • Who their customers are
  • Direct competitors, their products, and what differentiates them
  • Company size, number of employees, and locations
  • Recent news and current events
  • Recent accomplishments
  • Reputation/industry standing
  • Names of key players
  • Managers' backgrounds
  • Short- and long-term goals
  • How the company has resolved problems
  • Recent layoffs
  • Training programs offered
  • Benefits and employee-perceived "quality of life"
  • Career and growth potential (do they hire from within or outside?)
  • Office, division, and headquarters locations
  • Financial status

Source: Professor Robert Bergman