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Public Relations (Bergman)

Step 3: Research Company Culture, Benefits, and Other Factors

Now that your list is getting shorter, it's time to find out more about what it's like to work for those companies. Corporate culture can be difficult to define. Think about your ideal work environment. What things are most important to you? To find out details about company culture, benefits, you may have to look for information from a variety of sources, not just the library.

Researching Company Culture

Success at a job requires more than matching your skills to the job requirements. You have to be in an environment where you can do your best work. Here are 7 steps for researching the culture of a company:

  1. Define what you mean by culture.
  2. Decide how to measure what matters.
  3. Check published sources.
  4. Seek out former employees.
  5. Talk to current employees. 
  6. Ask questions during the interview process. 
  7. Remember to look at sub-cultures.

Company Culture Resources

Use this website to find:

  • Employee-reported information on
    • Benefits
    • Salary
    • Interviews and hiring

Use this website to:

  • Look inside company offices
  • Learn more about key personnel
  • Find out about perks and benefits

Comparably's mission is to "provide the most accurate and comprehensive compensation and culture data, 
to understand employees' true value and needs to make work better." It focuses mainly on the tech sector.

Use this website to find:

  • Compensation data by job title, industry, and geographic location
  • Employee-provided company ratings
  • Information about company culture, including benefits, office culture, and leadership

Company Rankings

Social Media

A company's social media presence often can tell you a lot about its personality. You can also find out who the key personnel are and who they are connected with.

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