Research Guides: Principles of Marketing: Home

Search in the Lewis Library with Primo

Start your research by entering your topic in the search box below, then click "Search."

Primo How-To Guide
This guide has instructional videos to help you use Primo, our library search tool.

This guide introduces resources for company, industry and market research. After using this guide, you will be able to:

Use the Library's IBISWorld and Gale Insights Global databases to locate information for an external environmental analysis.

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