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Principles of Marketing

Components of an External Environment Analysis

Macro (PESTEL):

Politics
Economy
Social/Cultural
Technology
Environment
Legal

Micro:

Suppliers
Competitors
Customers

Before You Begin

Think about:

Who is your company and/or what is your product?
What industry or sector does it fit into? (See below for NAICS code search tool.)
Where will you be selling your product? (Country, state, etc.)
Which components of the external environmental analysis do you think will be most relevant to your company/product?

What Are We Looking For?

Statistics and data
Published reports
Opinions from industry analysts ONLY

How to Find an Industry's NAICS Code

North American Industry Classification System (NAICS)
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Find an industry's NAICS code by keyword using the search box in the top left corner.