How to Calculate a Company’s Industry Market Share with IBISWorld (and Why It’s Important)
U.S. Industry Reports
Click on US Industry Reports (NAICS).
Scroll through the list of industry reports.
Choose the one that seems most closely related to your company/product. (There may be more than one.)
Industry Report Sections
About this Industry. Does your company fit this description?
Industry at a Glance. What trends and factors stand out?
Industry Performance. What are the key external drivers? Click on the headings for more information and data.
Industry Outlook. What stage is it in? What does that mean?
Products and Markets. Who are the suppliers in this industry? What are the major products and services? Where does yours fit? What determines demand? What is the international and domestic outlook?
Competitive Landscape. What are the key success factors in this industry? What is the concentration? Barriers to entry?
Major Companies. Who are your competitors? How are they doing?
Operating Conditions. What are the financial and technical landscapes? What regulation exists? Assistance?
Key Statistics. Do you notice any relevant industry data?
U.S. Business Environment Profiles
Click on US Business Environment Profiles.
Scroll through the list and identify others that you think might affect your company/product (postively or negatively).
Look at the relevant profiles. Based on this information, what can you predict about its possible effect on your company/product?
