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International Marketing

Finding Company Profiles in the Library Databases

Recommended Databases for Finding Industry Information

Public vs. Private Companies

U.S. companies that are publicly held must file reports with the Securities and Exchange Commission. They are also more likely to be covered in the business press. It can be difficult to find reliable information on private companies, which do not have to provide information to the Securities and Exchange Commission (SEC) or investors. 

Company Websites

Company websites often include:

  • Financials, archived quarterly investor calls, and quarterly and annual corporate reports (look for an Investor Relations page)
  • Contact information
  • Company mission and values
  • Board of directors
  • Corporate governance policies.