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International Marketing

Ask Yourself Three Questions

What information do I need?

  • What is my assignment asking for?
  • How many sources do I need?
  • What types of sources will answer my question?
  • What criteria must they meet?

Where might I find it?

  • Is your instructor asking for particular types of sources?
  • Who (individual or organization) is the most authoritative source of that information?
  • What format will be most appropriate for my purposes?

How will I know if it's any good?

  • What should I look for that will indicate the quality of the source?
  • What is the intended audience of the source?
  • Who wrote/created the source? What is their stake in the issue?