Research Guides: Marketing Research: Demographics Resources

Local Demographics and Data

American Customer Satisfaction Index
The ACSI measures consumer satisfaction with more than 200 companies in 43 industries plus the federal government. Find specifics under Industries for more information.
ConsumerSearch
ConsumerSearch Offers an analysis of important product trends and developments for users to browse. They are operated by Ask Media Group, a member of the IAC family of brands
Esri Tapestry
Search by zip code to view a snapshot of demographic information and lifestyle trends. (The zip code finder is free; the rest of the site's resources are paid.)
Pew Research Center
Pew Research Center conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Focus areas include social and demographic trends; internet, science, and technology; and religion and public life.

Bureau of Economic Analysis
Provides access to daily releases of key economic indicators from the Bureau of Economic Analysis and the Census Bureau, including retail sales, durable goods, manufacturing, construction, and new home sales.

Small Business Administration
Small Business
Learn the steps to start a small business, get financing help from the government, and more.
Entrepreneur (Small Business Trends)
Articles, interviews, business profiles, financing, marketing, advertising and legislative news of note aimed at the small business owner or those planning to start a new or additional business.