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Marketing Research

What's in this Guide

This guide introduces resources for marketing research. After using this guide, you will be able to:

  • Search for industry and company information, including profiles and market research reports.
  • Locate information about industry trends using the library databases.
  • Find information about consumers and markets via government website and library databases.
  • Find books and eBooks in the library collection or via I-Share/interlibrary loan.

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