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Marketing Research

Bearden Handbook of Marketing Scales Series

Handbook of Marketing Scales by William O. Bearden (Editor); Richard G. Netemeyer (Editor); Kelly L. Haws (Editor)
ISBN: 9781412980180
Publication Date: 2010-12-10
Handbook of Marketing Scales by William O. Bearden; Richard G. Netemeyer
ISBN: 9780761910008
Publication Date: 1999-11-12

Bruner Marketing Scales Handbook Series

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research by Gordon C. Bruner
ISBN: 9780578470023
Publication Date: 2019-03-08
Marketing Scales Handbook: a multi-item measures for consumer insight research, volume 9 by Gordon C. Bruner
ISBN: 9780692845936
Publication Date: 2017-02-15
Marketing Scales Handbook the top 20 multi-item measures used in consumer research by Gordon Bruner
ISBN: 9781482779912
Publication Date: 2013-04-05
Marketing Scales Handbook: a compilation of multi-item measures, volume II by Gordon C. Bruner; Paul J. Hensel
ISBN: 0877572615
Publication Date: 1996-07-01
Marketing Scales Handbook: a compilation of multi-item measures (v.1-4) by Gordon C. Bruner; Paul J. Hensel
ISBN: 9780877572268
Publication Date: 1992-07-01
Marketing Scales Handbook: a compilation of multi-item measures, volume III by Gordon C. Bruner; Paul J. Hensel
ISBN: 0877572518
Publication Date: 1994-06-01