Comprehensive full text coverage for regional business publications in U.S. and around the world.
Consumer-oriented health content, to support patients' information needs and foster understanding of health-related topics.
Index of scholarly and popular articles, government documents and reports on the ways humans affect the environment.
Full text access to consumer health magazines, health-related pamphlets, and health reference books.
A free resource that covers more than 400 industries. For each industry, it includes overviews, key issues, trends and the industry's outlook as well as financial bench marking, compensation surveys and valuation resources.
Deloitte offers industry prediction reports for state government, banking and securities, commercial real estate, energy and resources, insurance, payments, process and industrial products, renewable energy, retail and talent strategies industries
Yahoo Industry Center has abrowsable Industry Index where you can find financial market data by industry, compare performance of top companies within an industry, and find news and top-ranked analysts.
Websites, particularly those devoted to marketing and related topics, can be another great place to find marketing news, trends, and cases. Below are some recommendations.
Maintained by the Ross School of Business at the University of Michigan, and provides the satisfaction index by industry, company, sector, and a few brands.
Provides news and lists of the “best brands.”
Check the Resources and News tabs.
Under the Tech Insider tab, check out the Advertising and Media sections.
Many mass media and advertising channels (such as newspapers, magazines, radio stations, etc.) produce media kits and/or advertising rate cards, which can help companies as they develop their advertising and promotion strategy.
Media kits contain information about the audience (circulation figures for print-based products, and online or mobile audience demographics (age, gender, income) for online/digital media. Advertising rate cards may provide current prices for placing advertisements on websites, in print publications, or across media channels with the same media company.
To locate the media kit and rate card for a specific source, do an internet search for the name of the source and the words media kit For example:
The following sources provide additional insight in specific media channels. Some reports are updated annually, while others may have been "one-time only" studies.