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Marketing Research

Business Source Complete

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Extensive full text journal coverage. Resources also include financial data, case studies, industry reports, SWOT analyses, company profiles, and more.

Use this database to find:

Industry and trade publications
Market research reports
Product reviews

Gale Business Insights

Gale Business Insights: Global This link opens in a new window
Explore the world's companies through expert analysis such as SWOT analyses, financial statements, case studies and articles from academic journals, trade magazines, news outlets and more.

Use this database to find:

Global perspective
Industry profiles
Top companies and market share

IBIS World

IBISWorld This link opens in a new window
Industry research, industry risk rating reports, and business environment reports.

Use this database to find:

Products and markets
Industry outlook
U.S. focus

Calculate a Company’s Industry Market Share
How to Calculate a Company’s Industry Market Share with IBISWorld (and Why It’s Important)

Nexis Uni

Nexis Uni This link opens in a new window
Full-text access to over 15,000 news, business, and legal sources. Also provides access to the Shepard's Citations service for all federal and state court cases 1789-present.

Use this database to find:

Industry and company overviews
Patents and trademarks

NAICS and SIC Codes

North American Industry Classification System (NAICS)
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.